When it comes to video, brands that aren’t already using video in their marketing strategy usually see video as an empty expense costing thousands of dollars providing little to no return. But the root of the problem is not understanding how to use video in a marketing strategy. To get the most out of video, marketers need to understand how to build a campaign around a video. We’ve come up with a few ways to jumpstart your video marketing efforts.

The look, the feel, the aroma, the environment…. How does a unique coffee shop make you feel? Busy mornings or laid-back afternoons offer quite different experiences to the caffeine addict. Whether brewing to morning commuters, sleep-deprived students, or busy businessmen, coffee shops seem to attract a wide array of customers. Though on the practical side most of us can physically make a cup o’ joe at home, it is the experience of ordering, sipping and sharing a cup of coffee that makes buying a cup more desirable than the actual taste of coffee.