When it comes to video, brands that aren’t already using video in their marketing strategy usually see video as an empty expense costing thousands of dollars providing little to no return. But the root of the problem is not understanding how to use video in a marketing strategy. To get the most out of video, marketers need to understand how to build a campaign around a video. We’ve come up with a few ways to jumpstart your video marketing efforts.

What do Nike, Adidas, and Puma have in common? The obvious answer would be that they are all athletic shoe brands.

Drawing unicorns, doodling on the margins of your high school homework, chalking up a sidewalk, or even spray-painting graffiti on that abandoned warehouse building. We express ourselves in some of those “out-there” ways. Sometimes that creativity leads to a job. Sometimes it doesn’t. Sometimes that dream job becomes a reality. And sometimes you end up stuck at a desk job, dreaming about becoming who you KNOW you were born to be.

According to eMarketer, in 2016 digital display advertising will surpass search advertising, with $9.59 billion to be spent on programmatic video advertising. Desktop will receive 57.5% of digital video ad spend.

It’s no secret that video content receives higher engagement than written content. Forrester Research has estimated that one minute of video is worth 1.8 million words. Further emphasizing video’s growing power, Cisco has predicted that by 2017 video will account for 69% of content consumed on the Internet.

Believe it or not, Coca-Cola did not pioneer branding. In the literal sense of the word, in ancient times (and in our modern day) branding was (and is) used to distinguish cattle and horses. Since we consider ourself business branding experts, and not livestock herders, there will be no further mention of branding in reference to sequestered animals. Instead, we will tell you everything you didn’t know about modern branding and some more.

Thanksgiving has come and gone and Christmas and New Years preparations are under way. Time to go out and look for that perfect Christmas tree and the flashiest lights to decorate it.

Admit it. We’ve all done it. We’ve created flashy, creative and hip brand videos that garnered little views even after we posted it on YouTube and shared it on social media. We read the statistics declaring the power of video and finally decided to film that video…. but with little results. What could we have possibly done wrong? Even though the video was professionally produced and edited, without a marketing gameplan a video will not receive the attention it deserves. Below we came up with seven ways to market your video.

The look, the feel, the aroma, the environment…. How does a unique coffee shop make you feel? Busy mornings or laid-back afternoons offer quite different experiences to the caffeine addict. Whether brewing to morning commuters, sleep-deprived students, or busy businessmen, coffee shops seem to attract a wide array of customers. Though on the practical side most of us can physically make a cup o’ joe at home, it is the experience of ordering, sipping and sharing a cup of coffee that makes buying a cup more desirable than the actual taste of coffee.