Evil Knievel Stunt Cycle is one of the best Evel Knievel Product videos on the market today.  This wind up toy video shot and directed by Erich Meltvedt at Integrity Media Corp.

We’ve been hearing it for years.  Marketing predictions in every corner of the internet have been dubbing video the most important emerging trend in marketing since 2012. But video marketing isn’t an emerging trend anymore — it’s here.

See for yourself in this Evel Knievel Product video.

No longer is video a tactic for early adopters and crafty startups. Today, videos are a vital component of every ecommerce brand’s marketing strategy. And for good reason.

Animoto found that as many as 73% of customers are more inclined to purchase a product after watching an explainer video about it. And up to 71% of consumers say video content gives them a positive impression of the brand.

If you’re still hesitant to jump on the video train, you’re not alone. Let’s talk about why product videos are so important for ecommerce and how you can start small with video marketing today.

What can product videos do for your store?

Sometimes, trends in marketing are just that: trends. They appeal to marketers’ shiny object syndrome and lack staying power — because they’re more trendy than they are effective.

Product videos continue to be underutilized by ecommerce marketers.

Product videos aren’t like that. We hear about them year after year because they offer serious benefits for e-commerce stores, but they continue to be underutilized by e-commerce marketers… – Kiera Abbamonte