Company Culture Video

Lindora Weight Loss company culture video.  Integrity Media was hired to script and produce an internal employee company culture video.  

Why company culture videos?

While filming this project, I realized businesses take different approaches to their culture videos.

Some prefer to have the videos feel more like employment promotions to apply straight out.

Others use as a way to advertise what the company does as a whole as to mentioning features and benefits for customers.

Many use voice-overs and even more use testimonials from employees and CEOs.

But what makes a great  culture video?  Is there some secret formula to writing, producing, and promoting your  culture video?

The perfect  culture video will vary, depending on many things. Things like the industry, company values, industry values, and budget. Pouring boatloads of cash into a company culture video may be a great idea for one company, and for others, filming a quick, 30 second video on an iPhone is perfectly acceptable.

So since there is no magical way to create the perfect company culture video I do know if you can make them laugh they will always remember it.

We all know Apple is super successful with creating products that people want and need.

Have you ever seen a store just before a new product release?  People wait, stand in mile-long lines, camp out all night.  The reason why this video works? Apple is sexy. Apple is everything you want to be. And working there? Well, if you’re the best at what you do, you can work there and make awesome products too. With the ability to work in small teams, and big projects, potential employees looking to make the best products in the tech space need to be the best, or have the potential to be the best.