Case Study video with Tru Family Dental and Planet DDS.  

Case studies videos are a marketing genius.  Businesses use them to show how their product or service was used successfully by customers.

Case studies allow businesses to show how their product can be used.

We are fortunate at Integrity Media because we get to hear from the customers on the videos we made for them.  The great thing is it allows us to demonstrate how a product or service video increased conversion rates by 50%.  It show our clients how important video is especially now in 2022.

#1: Case Studies Tell a Story

The first thing case studies do is tell a story. They illustrate how your product or service can be used.

A case study brings your product to the forefront by actually hearing true testimony from customers and clients.

Stories are also known to be one of the best ways to activate people’s brains.

Your customers are the hero’s of these stories and your product or service is what help them.  This makes case studies both informative and engaging.

#2: Case Studies Focus on the Customer

Case studies videos focus on the customer’s experience because we focus on how a customer used your product not just hearsay.  You get to describe the process and the results.

A lot of businesses make the mistake of talking about themselves too much, especially on their websites. Case studies are a great way to take the attention off of yourself and to focus on the experience of one of your customers. Future prospects will react well to this because they’ll want to get the same results as the case study example.

#3: Case Studies Demonstrate Success

Not only do case studies focus on customers, but they also demonstrate how your product has been used successfully. Prospective customers care more about seeing how your product has been implemented than they care about hearing you talk about what you can potentially do.

In this way, case studies demonstrate success. They prove that you’re able to accomplish what you say you can do, based on real results and real stories, not just theories. Case studies give your company more credibility. They show that people are using your product and having success doing so.