What do Nike, Adidas, and Puma have in common? The obvious answer would be that they are all athletic shoe brands.

Admit it. We’ve all done it. We’ve created flashy, creative and hip brand videos that garnered little views even after we posted it on YouTube and shared it on social media. We read the statistics declaring the power of video and finally decided to film that video…. but with little results. What could we have possibly done wrong? Even though the video was professionally produced and edited, without a marketing gameplan a video will not receive the attention it deserves. Below we came up with seven ways to market your video.

After all these years we are still struggling to quickly adapt to the Information Age. Just about every day a new piece of technology, creative website layout, application or blog is either freshly introduced or updated. Here is a minor glimpse of just how fast we are progressing.