Thanksgiving has come and gone and Christmas and New Years preparations are under way. Time to go out and look for that perfect Christmas tree and the flashiest lights to decorate it.
Yet with all of the attention given to family celebrations, travel, and gift-buying, business owners often overlook the opportunities holiday videos can bring to their brand. Here are just 4 ways to build your brand using videos during the holidays.
Product Video
According to ThinkwithGoogle, unpackaging gifts video views on YouTube have increased by 57% over the last year. Though the months of November-December receive the most views, unpackaging videos are popular year round. According to Google, “Food and drink, fashion and style, and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.” Though most of these videos are user-generated, brands have taken the cue and have started to put out their own unpackaging videos.
The attraction to these videos is the sense of anticipation and excitement induced by experiencing the emotions associated with opening a new gift. A popular unpackaging product video for Samsung takes a unique “Parkour” spin.
Brand Video
The most common holiday video type is the one that portrays a brand’s values. A favorite from 2014 is John Lewis’s Monty the Penguin. The UK-based e-commerce store doesn’t fail to evoke a sense of warmth and holiday spirit.
https://www.youtube.com/watch?v=iccscUFY860
Social Media Video
Use these videos to engage your audience. In this video by Vidyard they ask employees to tell about the gift they’ve always wanted but never received. The brand then encouraged followers to tweet with the hashtag #giftInevergot.
Celebrate Your Customers
First Round Capital saw an opportunity to celebrate its clients with a lighthearted video. The video brought many companies together and cemented the relationship.
What the Numbers Have to Say
According to a 2014 Google Consumer Survey, 25% of shoppers will look up product-related videos in-store on YouTube when considering purchasing a product. Notice the keyword is videos.
The year is 2015 and videos will only continue to grow in popularity. If you are looking to engage with your customers this holiday season, consider holiday videos as your most worthwhile option.
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7 Ways to Market Your Videos
Admit it. We’ve all done it. We’ve created flashy, creative and hip brand videos that garnered little views even after we posted it on YouTube and shared it on social media. We read the statistics declaring the power of video and finally decided to film that video…. but with little results. What could we have possibly done wrong? Even though the video was professionally produced and edited, without a marketing gameplan a video will not receive the attention it deserves. Below we came up with seven ways to market your video.
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Part 2: The Powerful Role of Video in 2016
According to eMarketer, in 2016 digital display advertising will surpass search advertising, with $9.59 billion to be spent on programmatic video advertising. Desktop will receive 57.5% of digital video ad spend.
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7 Ways to Incorporate Video into Your Marketing Strategy
When it comes to video, brands that aren’t already using video in their marketing strategy usually see video as an empty expense costing thousands of dollars providing little to no return. But the root of the problem is not understanding how to use video in a marketing strategy. To get the most out of video, marketers need to understand how to build a campaign around a video. We’ve come up with a few ways to jumpstart your video marketing efforts.
