When it comes to video, brands that aren’t already using video in their marketing strategy usually see video as an empty expense costing thousands of dollars providing little to no return. But the root of the problem is not understanding how to use video in a marketing strategy. To get the most out of video, marketers need to understand how to build a campaign around a video. We’ve come up with a few ways to jumpstart your video marketing efforts.

What do Nike, Adidas, and Puma have in common? The obvious answer would be that they are all athletic shoe brands.

Drawing unicorns, doodling on the margins of your high school homework, chalking up a sidewalk, or even spray-painting graffiti on that abandoned warehouse building. We express ourselves in some of those “out-there” ways. Sometimes that creativity leads to a job. Sometimes it doesn’t. Sometimes that dream job becomes a reality. And sometimes you end up stuck at a desk job, dreaming about becoming who you KNOW you were born to be.

According to eMarketer, in 2016 digital display advertising will surpass search advertising, with $9.59 billion to be spent on programmatic video advertising. Desktop will receive 57.5% of digital video ad spend.

It’s no secret that video content receives higher engagement than written content. Forrester Research has estimated that one minute of video is worth 1.8 million words. Further emphasizing video’s growing power, Cisco has predicted that by 2017 video will account for 69% of content consumed on the Internet.

Believe it or not, Coca-Cola did not pioneer branding. In the literal sense of the word, in ancient times (and in our modern day) branding was (and is) used to distinguish cattle and horses. Since we consider ourself business branding experts, and not livestock herders, there will be no further mention of branding in reference to sequestered animals. Instead, we will tell you everything you didn’t know about modern branding and some more.