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7 Ways to Incorporate Video into Your Marketing Strategy

When it comes to video, brands that aren’t already using video in their marketing strategy usually see video as an empty expense costing thousands of dollars providing little to no return. But the root of the problem is not understanding how to use video in a marketing strategy. To get the most out of video, marketers need to understand how to build a campaign around a video. We’ve come up with a few ways to jumpstart your video marketing efforts.

5 Questions on Brand Personality

What do Nike, Adidas, and Puma have in common? The obvious answer would be that they are all athletic shoe brands.

Just Another Rant on the Subject of Creativity

Drawing unicorns, doodling on the margins of your high school homework, chalking up a sidewalk, or even spray-painting graffiti on that abandoned warehouse building. We express ourselves in some of those “out-there” ways. Sometimes that creativity leads to a job. Sometimes it doesn’t. Sometimes that dream job becomes a reality. And sometimes you end up stuck at a desk job, dreaming about becoming who you KNOW you were born to be.

Part 2: The Powerful Role of Video in 2016

According to eMarketer, in 2016 digital display advertising will surpass search advertising, with $9.59 billion to be spent on programmatic video advertising. Desktop will receive 57.5% of digital video ad spend.

Part 1: The Powerful Role of Video in 2016

It’s no secret that video content receives higher engagement than written content. Forrester Research has estimated that one minute of video is worth 1.8 million words. Further emphasizing video’s growing power, Cisco has predicted that by 2017 video will account for 69% of content consumed on the Internet.

Everything you didn’t know about branding & some more

Believe it or not, Coca-Cola did not pioneer branding. In the literal sense of the word, in ancient times (and in our modern day) branding was (and is) used to distinguish cattle and horses. Since we consider ourself business branding experts, and not livestock herders, there will be no further mention of branding in reference to sequestered animals. Instead, we will tell you everything you didn’t know about modern branding and some more.

Customer Reviews

We have been working with Erich and the Integrity Media team for almost 5 years. They are easy and to work with, create high quality work for our specific needs, and have quick turnarounds. Erich is always available and quick on to respond to questions and editing. We are super grateful for this partnership with Integrity Media and definitely recommend them to anyone looking to elevate their video needs!

Integrity Media is nothing short of top-notch. Consistently delivering quality product within a timely manner. They are also amazing listeners who provide valued feedback. Thank you Integrity Media!

Great team and their services were great too!

Erich and the Integrity Media team are very professional. Not only are they easy to work with, but they clearly saw the vision in my mind and made it come to life. They truly understood my concepts and put into action with scripting, video production and creative post production techniques. I was very impressed by their overall product, not to mention fun! We had a great time filming. I’d highly recommend them for any video production needs. They really do amazing work and are very communicative in the process.

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